Retail

In 2001, Pantone launched its PANTONE TheRightColor(R) division. By providing a universal and precise color language along with technology solutions, TheRightColor focuses on developing solutions and technologies that enable retailers to build a color standard infrastructure to improve the consumer’s shopping experience and impact the vendor’s bottom line across all distribution channels. TheRightColor solutions are based on the globally accepted PANTONE Textile Color System.

TheRightColor solutions enable retailers to reduce the number of returns due to inaccurate color representation, as well as improve inventory tracking and replenishment strategies. In addition, the ability to monitor customer color preferences enables upselling and cross-selling, allowing the retailer to sell more product per visit. Meanwhile, the use of PANTONE Color codes empowers the customer to more confidently coordinate and complement merchandise. More information is available at www.therightcolor.com.